Vitra’s classic chairs survive.. Even though the continuously compete between the old and new, the win against new ideas and innovations and successfully bridge the gap between the past and present. But how did they emerge? - Classics. Everything begins with an idea. The designer develops it from concept to prototype and further pushes it in collaboration with producer to the final product.  “The Classic Factory” is an installation tied to the big classics produced by Vitra. The project investigates designer’s concept, development, assembly process and the final shipment. 

Visitors step into a playfully arranged, magical set within an authentic industrial landscape. Drawers to open, background history to learn. Individual pieces of the Eames Lounge Chair merge to the final chair.