Late mid-century designer and pattern maker, Alexander Girard, was the ultimate inspiration for Vitra’s first Home Complements collection. From product to exhibition design: Alexander Girard served as overall inspiration. Shapes and implementation of grid structures, for racks and overall booth construction, ceiling-hanging textiles and wall-panels were adapted from his previous presentations and transformed to the 70 sqm booth built in Paris for Maison & Objet in January 2014. 

Alongside, the Hamburg-based communication agency Karl Anders, helped Vitra to refine the communication strategy by provoking with a unique image campaign and colorful graphics for all print and digital communication.

The Campaign AN UNEXPECTED OUTCOME, features four key visuals define the stories among the campaign called  “an unexpected outcome”.