ANNABELLE SCHNEIDER

Renaissance of the Real | Milan 2026

Milan Design Week | April 21 - 26, 2026




USM Modular Furniture x Snøhetta present RENAISSANCE OF THE REAL, an immersive installation by Swiss artist and experience designer Annabelle Schneider, debuting at

Milan Design Week 2026


  PRESSKIT  


Fondazione Luigi Rovati, Corso Venezia 52, Milan

Tuesday - Sunday: April 21 - April 26
Opening Hours:
10 am - 7pm



In a hyper-connected world where algorithms decide our desires, and images multiply faster than meaning, people are increasingly craving real experiences. We see acceleration become the norm, while slowness and intention become acts of resistance.

Even in the world of design, the digital often replaces the tangible, but USM serves as a steady framework that holds space for real connection.


At Milan Design Week 2026, USM and the transdisciplinary architecture studio Snøhetta will present THE RENAISSANCE OF THE REAL: a multisensory installation in collaboration with the Swiss artist and experience designer Annabelle Schneider. The work invites us to return to calmness and re-enter the present moment through touch, sounds and vision.




“We are living in a moment where reality is increasingly mediated by algorithms, speed, and images that circulate faster than meaning.

Renaissance of the Real is my response to this condition. Instead of producing another image or product, the installationis an immersive permission. A space where people can reconnect with their bodies, their senses, and each other. Structure and softness meet here:

the precision of the USM Haller system holds a breathing textile environment that invites visitors to slow down, listen, and simply be present. In a fragmented world, physical space can become a place where trust and attention are rebuilt.

Annabelle Schneider, Artist




CREDITS
Date: Tuesday - Sunday, April 21 - 26, 2026
Location:
Fondazione Luigi Rovati, Corso Venezia, 52, 20121 Milano, Italy
Event Partner: 
Fuorisalone Milano, 2026 
Category:
Immersive Experience for connection and well-being

Press Contact International: Thomas Zulauf via eMail t.zulauf@usm.com
Press Contact US:
Anna Caradeuc via eMail usm@thelast.agency

Concept, Design +  Imagery:
Annabelle Schneider
Fabrication Inflatable:
Luft & Laune GmbH
Scent Design: EARTH STONES by LUZI
Soundscape: LAF
Pillow Design: Annabelle Schneider