Kith | Retail Design

New York / 2017

Snarkitecture designed KITH’s SOHO Flagship on 337 Lafayette in SoHo. True to the brand, lines have stretched around the retail space every day to browse through streetwear, sneakers, and vintage jewelry before stopping to grapb a cereal-and-ice cream concoction at KITH Treats. “We’re not your typical retail shop; this was meant to be more of an experiential thing than anything else”, explains Fieg.

A project by Sbakritecture. All drawings and visual are in courtesy of the Art/Architecture practice, for whom Annabelle used to design.

A number of plaster casts Air Jordan 1s are installed in a column that fades into an endless ground and up to the second floor, creating a first instagram moment and linking to Snakitecture’s signature ‘experience’ when visiting a Kith location. As customers enter the second level, a Kith Treats area with custom-made ice cream mixed with cereals awaits.  

Also on the second floor, the mini Arsham/Fieg gallery with rotating exhibitions in miniature format. From facade, to art pieces itself, everything is scaled down and creates a surprisingly new context for the artist. Annabelle was mainly engaged with the design of this area, as well as several displays and fitting room design developments.

KITH  – originally opened on September 30, 2011 in Brooklyn – has been revamped in
collaboration with Snarkitecture. The store space offers visitors an innovative
experiential retail environment that showcases the KITH brand and accompanying
merchandise. Custom store installations include the KITH Threats and the Mini-Gallery, curated by Daniel Arsham and Ronnie Fieg. Cast-Air Jordan II sneakers suspended in a glass tube connecting the three floors (a nod to former KITH Manhattan’s similar display of cast-Air Jordan I sneakers), freestanding stainless-steel fixtures that create a visually endless corridor of footwear, lux custom Carrera and white herringbone marble floors. The store features a wide range of premium product, including Kith’s in-house label, in addition to multi-brand designer apparel (i.e. Pierre Balmain, John Elliott + Co, Yeezy Season 1 by adidas, Off-White c/o Virgil Abloh, Fear of God, Just Don, Norse Projects, Y-3, Stampd, and more). 

Inside the new Kith shop | Source: Courtesy, BoF - all images belong to Snarkitecture and Kith

Date: 2017
Designer for  Snarkitecture
Courtesy: A project by Snakritecture. All drawings and visual are in courtesy of the Art/Architecture practice
Category: Things I built | Retail Design
Location: Queens, New York
Press: Architectural Digest, BoF