Bathroom and living spaces are blending increasingly in today’s interiors. laufen aimed to offer a product portfolio that embraced the maximum flexible bathroom lifestyle of tomorrow. LAUFEN teamed up with Kartell:  “a complete bathroom project by the iconic design of Kartell together with the quality of Laufen”.  6 sets were designed by Palomba Searfini.  The launch endured for one year.  Showroom displays were completely redesigned in order to meet the collaborative project’s identity. differentiate among color codes, wordings, merchandizing symbolic and focus on different natural resources.

Making-Of a holistic visual communication planning for a 1-year global collection roll-out. A 3-week photoshoot in Monza, detailed Showroom and fair booth style-guides and accessories procurement incl. shipping to the respective countries world-wide. Website  visual and wording development.