Hand-Made. Heart-Made. | Multisensorial Exhibit
Fuorisalone, Milan / 2012
![](https://freight.cargo.site/t/original/i/02fdf937409b141db9eea92840ee16f390bfd578868ac442af5c84e31b028661/scenography-2012-laufen-bathrooms-2-miniature.jpg)
Celebrating the Ceramic Manufacturing Process at Fuorisalone during Milan Design Week. Hand-Made. Heart-Made. A one week multisensorial installation translating the crafting and production process of Swiss bathroom ceramics into an immersive installation - infused with sound, water drips, fire cracks, multiple projections and powerful product installations shown in unexpected perspectives.
Experience the ceramic production process: An Installation celebrating Laufens ceramic manufacturing excellence that exists for 120th years. A scenography by Atelier Oi. The two natural elements used in ceramic production - water and fire - were celebrated in the immersive sceongraphy that combined light, sound and movement. Large images on either end wall highlighted the craftsmanship involved in creating Laufen products. A set of vertical rotating mirrors unified the different elements within the space.
Water dripping across the surfaces of a series of suspended mirrors and captured in an array of fluid washbasins, while a minimal soundtrack created a tranquil atmosphere. Firecracks are intensified through projections on rotating mirrors, vast-scale backlit imagery from the factory gives the narrative a sense of place.
Watch the Video
Courtesy by Laufen and Atelier Oi
![](https://freight.cargo.site/t/original/i/0095e37c16e2c8a654ffc51d1afeb03605ab58da7622de10bcc3a2f8a1116c19/scenography-2012-laufen-bathrooms-4.jpg)
![](https://freight.cargo.site/t/original/i/fe73d45485cc631f8aab065f17445b01d10a95ec499f925639081ef57a99cdd7/538587_414916281853930_111790805499814_1593754_1072389699_n.jpg)
![](https://freight.cargo.site/t/original/i/d1ebe4ef71f88c49bf0613b40d1958dc26bd3f717a750176234d5e413ca6f80c/LAUFEN_Furoisalone_06.jpg)
![](https://freight.cargo.site/t/original/i/b45fdf2198fdfa01d572864bc0517b009eaade31cfb0ebfb827ad9a5cb56d516/LAUFEN_Fuorisalone_04.jpg)
![](https://freight.cargo.site/t/original/i/1f49f8bcd58f797bcb57c25e9916497bd4fea2b37728191475b69a00b73d851b/scenography-2012-laufen-bathrooms-3.jpg)
Date: 2012
Brand Strategy and Designer for LAUFEN
Scenography: Atelier Oi
Category: Things I built | Multisensorial Exhibition
Location: Zona Tortona, Fuorisalone, Milan Design Week 2012
Press: Dezeen, Designboom, FRAME