Hand-Made. Heart-Made. | Multisensorial Exhibit
Fuorisalone, Milan / 2012
Celebrating the Ceramic Manufacturing Process at Fuorisalone during Milan Design Week. Hand-Made. Heart-Made. A one week multisensorial installation translating the crafting and production process of Swiss bathroom ceramics into an immersive installation - infused with sound, water drips, fire cracks, multiple projections and powerful product installations shown in unexpected perspectives.
Experience the ceramic production process: An Installation celebrating Laufens ceramic manufacturing excellence that exists for 120th years. A scenography by Atelier Oi. The two natural elements used in ceramic production - water and fire - were celebrated in the immersive sceongraphy that combined light, sound and movement. Large images on either end wall highlighted the craftsmanship involved in creating Laufen products. A set of vertical rotating mirrors unified the different elements within the space.
Water dripping across the surfaces of a series of suspended mirrors and captured in an array of fluid washbasins, while a minimal soundtrack created a tranquil atmosphere. Firecracks are intensified through projections on rotating mirrors, vast-scale backlit imagery from the factory gives the narrative a sense of place.
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Courtesy by Laufen and Atelier Oi