Coffee n’ Clothes | Pop-Up Store

New York / 201

Instagram Brand Coffee n’ Clothes goes Pop-Up Store

In 2019, CNC’s first physical, 6-month, pop-up coffee launched on Lafayette Street in New York - designed by Annabelle. Her aim was to translate the key moments of materials, graphics and signature designer lattes experienced in the virtual, into the physical realm.

Having a minimal budget at hand, but a space to learn and experiment, she focused on key experiential ideas. From a welcoming, backdrop mural as a multiplicator or brand visibility, to a vast scale shelf of Coffee n’ Clothes infamous Designer Lattes, to freshly-roasted-bean flavors in the air, to textures and colors that took on the narrative from the brand’s virtual and social presence.

Date: 2019
Interior, Illustrations and Graphic Design comissioned by Coffee n’ Clothes
Category: Things I built | Coffee n’ Clothes Pop-Up at Showfields New York
Location: Lafayette Street, SoHo New York
Press: New York Times “How SoHo became One Big Wellness Pop-Up”
Bizbash “How Retail Brands are Tapping Event Professionals Right Now”
Wunderman Thompson “New Wave Retail Theater”