ANNABELLE SCHNEIDER

ABOVE THE CLOUDS | Toronto 

Ron Zacapa | DIAGEO World Class Finals (2025)




ABOVE THE CLOUDS
A collaboration with Zacapa — World Class Global Finals

“Above the Clouds” is a multisensory installation developed in collaboration with Zacapa, translating the brand’s philosophy of time, altitude, and craft into a spatial experience.

Evolving from the Soft Clubbing edition at Art Basel Basel 2025, the project creates a soft, vibrant, breathing cloud — an immersive environment where light, sound, scent, and taste converge.

Inside, guests are invited to slow down and engage in an embodied tasting ritual, inspired by Zacapa’s aging process high in the Guatemalan mountains. A masterclass guided by Ron Zacapa’s Masterblender Lorena Vasquez and Global Brand Ambassador Vanessa Leon.

Presented at the World Class Global Finals, the installation became a space for masterclasses, conversations, and shared presence — reframing luxury as depth, attention, and time.


RENDERINGS 



IMPRESSIONS



CREDITS

Date:
September 26 - October 2, 2025
Experience: for Ron Zacapa (Diageo)
Production: NVE
Category: Things I built | Immersive Experience
Location: DIAGEO World Class Finals in Toronto 2025